Problem

Momento addresses the affordability, accessibility, and poor user experience of car insurance in Mexico. Around 70% of Mexican cars are reportedly uninsured—more than 30 million vehicles—despite liability coverage being mandatory in most states. The core pain is economic: conventional policies can be too expensive, are often designed around affluent customers’ payment habits, and use rigid underwriting and package-based coverage. The killer use case is an underserved or unbanked driver who needs legally valid protection but cannot justify a large annual premium or navigate bureaucratic claims processes.

Product / Service

Momento is a fully digital Mexican auto and motorcycle insurer that lets customers quote, buy, edit, pay for, and claim policies online through its website and app. Customers can add or remove coverages, adjust insured amounts and deductibles, and receive personalized pricing based on data and artificial-intelligence models rather than a standardized package. The company supports monthly, quarterly, or annual payments by card, bank transfer, or cash, while offering digital or in-person assistance. The result is a more flexible and transparent policy that Momento says can start at MXN 49 per month and resolve claims faster than traditional processes.

Market

Momento competes in Mexican digital auto insurance and the broader Latin American insurtech market, positioning itself as a full-stack, technology-led carrier rather than simply an insurance comparison or distribution platform. Its direct digital competitor most clearly identified in the available research is Crabi, while the wider competitive set includes Mexico’s established insurers, a market that WIRED described as dominated by five large national players. Momento’s differentiation is its combination of regulatory licensing, data-driven risk pricing, modular coverage, and payment flexibility for customers underserved by incumbent products.

Momento is operating commercially rather than remaining pre-revenue: the company reported more than 10,000 active customers, over 450 agents and brokers, and a 4.9/5 insurance-app rating by August 2025. It also raised a $10 million Series A led by Hedosophia and American Family Ventures to expand geographically across Mexico. Revenue was not disclosed in the sources reviewed, but the customer base, licensed-carrier status, distribution partnerships, and subsequent financing indicate meaningful early traction.